Southern Cross Pet Insurance launches VIS – The Road Safety Collection, designed for furry fashionistas
New Zealand pets will soon be seen in all the right places after dark, as Southern Cross Pet Insurance (SCPI) collaborates with international designer Matthew Adams Dolan on an exclusive range of high visibility dog vests.
‘VIS – The Road Safety Collection’ features eight high visibility couture pieces, including stylish reflective vests, sweaters and bandanas, created to support SCPI Live your pet life campaign; a project designed to help New Zealand pets live happier, healthier lives, longer.
Dolan rose to fashion fame when global superstar Rihanna modeled one of her signature oversized jackets. She liked it so much she asked for more. He’s since dressed Lady Gaga and Gigi Hadid, so his unique range for New Zealand’s furry fashionistas means lucky recipients will be more than ready for the ‘ride’.
Dolan says he was delighted to create the collection on behalf of New Zealand dogs. “As a dog lover and owner of Maisie, I was thrilled to receive such an exciting brief. To save lives and be fashionable with it, I’ve had an amazing journey working with the team at Southern Cross to highlight road safety issues for pets and create products that can be integrated so easily into everyday situations.
“While some owners will love the full couture look, others will appreciate the simplicity of a reflective bandana that can be worn no matter what type of leash or harness they use to walk their pup after dark. “To be safe, we just need our furbabies to be seen, but let’s make them look good too. Our next step could be better road safety gear for humans!”
Anthony McPhail, Managing Director of Southern Cross Pet Insurance, says: “We would much rather help prevent beloved pets from needing care with top-notch protective equipment, than having to deal with a painful injury. . I am delighted to see how Aotearoa responds to the VIS collection. The high-vis fashion collection helps highlight ways owners can ensure the well-being of their pets, including being careful when walking around at night.
“We wanted a fun way to show pet owners how important it is to keep our beloved puppies safe while on the go, especially as we move towards shorter days and a colder weather.”
“So we were delighted when Matthew Adams Dolan agreed to design this range of high visibility clothing. Some very lucky and very safe pooches are sure to turn heads on their nighttime walks this winter.
SCPI customers will have a chance to win one of five exclusive VIS items, while a dog owner will also have the very special opportunity to win a bespoke piece for their pooch via a Trade Me auction. of this auction will be donated to SCPI’s partner charity association, pet shelter. Other pet owners will also be in the game to win one of many special VIS Pet Bandanas designed by Matthew Adams Dolan.
SCPI’s Live Your Pet Life campaign aims to increase the average life expectancy of New Zealand cats and dogs. SCPI received 186 claims for pets injured by vehicles last year, with a relatively even split between cats and dogs requiring treatment.
Mr McPhail said Southern Cross Pet Insurance is delighted to continue supporting Pet Refuge with proceeds from the Trade Me special auction.
“Pet Refuge aims to keep animals impacted by domestic violence safe and we know the money raised through this venture will help them continue this important work.”
The Trade Me auction for a bespoke piece from The Road Safety Collection will be live in early May. For more details on the collection and how to enter the raffle to win a dog vest, sweater or bandana, go to southcrosspet.co.nz/VIS.
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